Torches of Freedom: How Edward Bernays Tricked Women into Smoking
On Easter Sunday, 1929, the air on Fifth Avenue changed forever. Amidst the bonnets and the church bells, a group of young, wealthy debutantes reached into their garters, pulled out Lucky Strikes, and lit them up in front of the press. The next day, the New York Times ran the headline: “Group of Girls Puff…
